I am a big fan of Dell hardware. Not because of the quality of hardware but mostly because of their home service offerings.
But I am not sure if I like their television ads for the Indian market.
Take Your Own Path… It seems to be aimed at niche audience. Which is not going to give Dell the sales numbers they need from India to take on Hewlett Packard.
And the website of the campaign is pretty weird.
Let’s take the example of:
Raman Roy
Founder and CEO of Quatrro, Business Process Outsourcing Company
The machines connected to his name are:
Dell™ OptiPlex 360N DT and Dell™ Latitude E4200
Look at the configuration of the laptop here:
Intel® Core™ 2 Duo SU9300 Ultra Low Voltage Processor
Genuine Windows Vista® Business
1GB (1×1 GB) shared* DDR3 667MHz SDRAM Memory
12.1″ Wide XGA (1280 x 800)
Mobility 64GB* Solid State Drive
Integrated Intel® Graphics Media Accelerator X4500
1GB RAM with an integrated Intel graphics solution. For a price of Rs. 1,25,000… Sounds expensive. Even with a 64GB solid state drive.
Well, that configuration has an 64GB SSD. I guess that’s the main reason for the high price. I don’t know about the price of the ultra low voltage processor though.
http://sushubh.net/3397-solid-state-drives
if dell charges 50,000 bucks for a 64GB SSD… i guess dell has a major problem.