The new ad for a scooter-ette called “Pleasure” from Hero Honda, is a breath of fresh air, purely on the merits of the background music. With a Caribbean feel to it, the ad always gets attention during the breaks of the Cricket match. Apart from the girl who asks the question “Why should boys have all the fun?” towards the end of the ad, who seems a little plastic, all the other models and actors in the ad have fresh expressions and have given a “bright” performance. But maybe the director’s attempt was to make that statement a little, let us say “accenty”, with all the hype about foreign looking models making a bang on Indian Ads recently. Although other than the music nothing is exceptional, I feel that the ad with its “Bright and Sunny” Bob Marley feel to it, will appeal to the target audience. Another “Fresh” look was that of Udita Goswami finally giving her gorgeous, sultry looks a rest and smiling a bit in the new “Janaabe Ali” sound alike song from the movie “Aksar”!

Why I feel that this “Pleasure” ad is good is because it is simple. Comparing to the few really abject ads around this lets u “smell the sunny beaches”, so to speak. The ad for “Orbit” with the “Animal Specialist” is by far the worst. When their competitor’s “Happy Dent White- Smile please” award winning ad, is still on air, I wonder how this “if it works on animal, it will works on man too” ad has any merit! The only thing good about this ad was the good animation of the cow’s sad face when its teeth are declared as “Dirrrty yellow”. One other ad which did not make any sense to me is the new “Pidilite- Lakh dukhon kee ek dawa”, talk show ad. Maybe it is one, aimed at the soap opera watching audience, but after those other awesome ads for “Fevicol”, this is a big let down.

On a different note, coming to the blog world, the “Battle of the Ad-Blog” is underway and there are various categories to vote on. A Chennai based blogger, called Arvind is also nominated in one of the categories. He has a great collection of cutting edge print ads posted on his blogsite. Do check it out at Creative Criminal.

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13 Responses to “Why should boys have all the fun?”  

  1. 1 Arvind

    Thanks a lot Anand!

  2. 2 sushubh

    Well. I just have one thing to say about Hero Honda Pleasure and their plans to launch Just4Her showrooms… I don’t see women going alone to buy scooters to showrooms. It makes no sense. Either they go with their dad or brothers in case they are not financially independent. If they are, they are more likely to go for a car rather than a scooter!

  3. 3 Vikram

    Nxt release is for ppl in 70s !

  4. 4 Naresh

    Can anybody tell the name of the song

  5. 5 reenu

    i liked the song soo much. it was really very nice. can anyone suggest if i can get that song ?????????/

  6. 6 Chirag

    Hi …………. I am a great fan of the song . I know the singer and the song has been downloaded as well from a URL. I have the song in my HDD. If anyone is interested in the song. Please contact me :
    chanz4liz@hotmail.com
    +919831304319

    Regards
    Chirag

  7. 7 Chirag

    Hi

  8. 8 Jatin

    any body knows who sung that song….

  9. 9 david

    Infact the last girl who asks the why should boys have all the fun is the best modelers of all shown in the advertisement How come this article shows a bad bias to her. She has the best neigbourhood look and if at all the ad becomes it it would be because f her fuinal puch

  10. 10 Anand

    Hey David, I am not denying that she is sweet on th eyes, all I am saying is that, i felt that her performance seemed a little plastic. Again just my opinion and i am not passing judgement!

  11. 11 Saurabh

    please suggest me frm where to get the song for these brand

  12. 12 sushubh

    yeah, i agree with anand. the best chicks are in the new bru ad. all are natural and 2 of them are pretttty!

  13. 13 A. Pirani

    The ad is really interesting and it drags the minds of the viewers and gives a thorough impact on viewers minds. Every thing’s got a fresh look in it and makes to open the viewers eyes, ears and mind all to get to know what it means. Simply great!

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