Indian Media Bash Blog

The latest advertisements from the two mobile giants in India: Hutch and Airtel stars Rahul Dravid and Shah Rukh Khan respectively. The difference however lies in their approach. While, the Hutch ad is focused on the brand name, that Hutch is and Rahul is just used to enhance the effect, Airtel ad is totally focused on Shah Rukh Khan, the star playing a double role. You cannot realize that the ad is for Airtel till the time they tell you that it is. Hutch on the other hand is easily recognizable.

Perhaps, the difference in the footage given to the respective stars depends upon the money companies are spending on them. On the other hand, perhaps the difference lies on what the company wants to emphasize on…