Indian Media Bash Blog

Selling a product, a service, an idea can be rather complicated. One must actually know what is being sold, what its applications are and who would find these products, services, ideas and their applications interesting.
Selling “those who find these applications interesting” to the seller, so that he can sell his products, his services, his ideas, [...]

Having recently joined the media advertising industry, I now have to deal with an overwhelming amount of data pertaining to various market data. In the print industry certain figures hold a lot of value; they are the Audit Bureau of Circulation figures called the ABCs and the National Readership Survey figures called the NRS-es. These [...]

The new ad for a scooter-ette called “Pleasure” from Hero Honda, is a breath of fresh air, purely on the merits of the background music. With a Caribbean feel to it, the ad always gets attention during the breaks of the Cricket match. Apart from the girl who asks the question “Why should boys [...]

For MAD magazine fanatics like me, everything in those pieces of satire is like pure gold! But believe me, the humor of MAD does not appeal to everyone. From “Alfred E. Neuman’s” various avatars to the “Letters and Tomatoes Department” and from the “The MAD Movie Satires” to the unforgettable “Spy Vs Spy” bloodbaths, all [...]

Updated: Read the updates to this post below.
There is lots of news going on about news media in India. A whole bunch of new channels have sprouted in a very short period of time, and the journalistic world is all upbeat about the variety and richness in content that is expected by this increase in [...]