Author Archive for Rinchen



Or, how to throw big bucks down the drain by senseless advertising.
Tip # 1: Scheme a no-brainer plot in which a boyfriend apes an alien straight out of Youngisthan and conveniently decieves the supposed “scientist” older brother.
Tip # 2: Evoke much laughter out of this particular ad and have it thrashed in print & media [...]

Why Akshay Kumar prefers Thums Up so much may be left open to the audience to find out. When I saw his latest ad on TV, the one in which he goes carting behind a pick up truck to retrieve his much loved cola and ends up in an accident along with the female stranger [...]

Long chains of identically dressed humans chanting the slogan, “Its good”… till our original hero steps in the club, says -You call that good? & orders a Royal Challenge “mineral water”. Who would have missed this ad considering the sheer volume of its air-time on almost all the channels. Experts call this phenomenon Surrogate Advertising. [...]

I dont dig this ad. It makes my brain work extra time. Is the mighty Kong supposed to be as taken by the car as it was with Ann Darrow? Or Naomi Watts, for the recent viewers. Then why didnt Kong go after the lovely Rani; what was Saif Ali doing in the entire ad, [...]

This ad is one of my personal favourites and I think it encompasses the true spirit of Indian gully cricket. The classic traffic jam, the dusty old buses & trucks and the helter-skelter running to catch the ball. Loved the music; dont know which language its in though. Add the elephant pitching in the ball, [...]